This project was a narrative-driven music video for Pretty Darn’s song “Casual,” built to feel larger than a typical performance shoot.

We staged a full concert environment on Hilton Head Island with live crowd energy, while also capturing scripted scenes with hired talent to carry the storyline. The concept was built around a relationship dynamic, with the narrative woven between performance moments. 

From a production standpoint, this was a multi-layered shoot. Live performance coverage, narrative scenes, and multiple locations all needed to connect into one piece. Timing, coordination, and keeping everything consistent were the priority.

This is a good example of how we approach creative work alongside commercial projects. Strong concept, structured execution, and a focus on building something that feels bigger than the setup behind it.