"Connection" - SaVida Health
SaVida Health Testimonial Video | Addiction Recovery Campaign by Harden Creative
This project was a testimonial-based ad for SaVida Health, filmed in Biddeford, Maine.
The piece features four individuals in recovery, sharing their experiences with addiction and treatment. SaVida’s model focuses on outpatient care that combines medication, counseling, and ongoing support in a non-judgmental environment.
From a production standpoint, the priority was keeping it real and focused. Minimal setup, controlled lighting, and letting each person speak without overproducing the moment.
A simple structure built around real stories and clear messaging.