This project was a commercial for Burnt Church Distillery’s Johnny Fever bourbon, built around a story by Billy Watterson.

The piece centers on him recounting and reenacting a hunting experience with his father-in-law, using a mix of controlled setups and supporting visuals to carry the narrative. 

From a production standpoint, the focus was on tone and consistency. Firelight scenes, field visuals, and performance all needed to match and feel connected.

A simple structure built around performance, environment, and pacing to support the story.